The Botanique Store
SUSTAINABLE | MINIMAL | APPROACHABLE
The Botanique Store is an online eco-store offering all-natural personal care products. TBS pride itself as the choice for conscious buyers to purchase their sustainable beauty and hygiene needs. The mission is to build a community of conscious women and widely promote self-care through its natural beauty and hygiene products.
Services: Brand Identity, Social Media Design
The Botanique Store is a mission-driven brand with an ambition to nurture its audience about sustainability and social responsibility. This project's aim was to bring the organic feel that TBS has. I developed a visual language to communicate with intentionally and cultivate passionate, approachable and authentic atmosphere that inspires every customers. To establish a brand rooted in nature and authenticity, I hand-illustrated a twig with leaves. Also, I placed it inside the letter "O" that represents the connection of TBS and the community of conscious women they want to build.
“Self-care is never a selfish act—it is simply good stewardship of the only gift I have, the gift I was put on earth to offer to others.” - Parker Palmer
“We are beyond happy with the outcome! Gianne created a minimalist, target-focused design for our brand. The Brand Strategy really helped us know deeper our brand foundation, our customer base, and our brand messaging. She knows what she’s doing and we enjoyed the whole process.”
- Andy, TBS owner
CREDITS
Photo materials reserved to their respective owners and used to showcase the work only.
INSTAGRAM | DRIBBBLE | PINTEREST
